About Us
Transform your home into a sanctuary of comfort and style with our curated furniture collection.
In 2012, we started ShopSofai with a vision – to make a million homes beautiful.
Back then, our catalogue featured just 35 designs. Yet, when our customers shared
photographs of their homes, we saw they were remarkably distinct. The same table, the
same chair was used differently by different people. This told us something. People
want their homes to be unique. We also realized that people are a lot happier creating
things than they are buying things. We are a creative, imaginative, expressive species.
And our homes are just one of the many canvases we have at our disposal.
Today, we understand that we’re here not just to sell well-designed products. We’re
here to help you create spaces that mirror who you are. At Urban Ladder, we want you
to discover the joy of creating. Starting with your home. We want you to think of the
setting up of a space as an energizing, creative pursuit. To breathe life into empty
rooms with your ideas. To take a few square feet of nothing, and transform it into
something beautiful.
Our Values
Customers are at the center of whatever we do at Urban Ladder. We ensure that we get the right customer solution in all our initiatives. We establish a long-term relationship with every customer and aim to delight them in every interaction. We aim to set the global benchmark for customer happiness scores.
We are honest, ethical, and trustworthy in the way we
live life. We hold the highest standards of corporate governance in all our
activities. We communicate transparently with all our stakeholders. When we
make mistakes, we are honest and upfront about owning up to them.
We have a bias for action. We empower our teams to take
fast and well informed decisions. We continuously iterate and learn from our
mistakes. Scale and robustness are built in as we move along.
We take charge, go the extra mile, and think differently to find
innovative solutions. When in doubt, we push ourselves harder to solve newer
challenges and get better solutions.
We are here to build a long-term sustainable business. We aim to do
more with less and focus on zero waste. We believe that a self-sustaining
business will be responsible and solve customer problems in the right manner.